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Sep 29, 2017

Formatting and Style Guidelines

First letter in each word of the “Subject” (title) should be upper


500x300_Adventuresail.jpgTo improve search engine optimization (SEO), use descriptive titles that include either the product name or “Juniper” in the first 50 characters of the title. (The title can be longer, but the most important content should be included in the first 50 characters).


Include the product name or “Juniper” (whichever was not included in the title) in the in the first 160 characters of the meta description (also known as the Article Teaser (approximately the first sentence in the article). Ideally, it will also include the names of features that are documented in the article. (Similarly, the meta description/Article Teaser can be longer, but the important information needs to be in the